OVERVIEW

Steward

CATEGORY/ SELECTED WORKS

YEAR/ 2025

CLIENT/

Status/Completed

Project Duratıon/5 Weeks

Industry/Clean Beauty, Cosmetics

Deliverables/Instagram templates, Reels opener kit, highlights icons, story tone guide, TikTok frames

Launch Date/May 2025

Bars lose significant revenue through liquor wastage - not solely due to theft, but because existing inventory systems fail to measure reality as it happens. STEWARD explores how passive measurement, behavioral empathy and system-level design can transform liquor inventory from a manual, reactive process into a sustainable, data-driven one - without disrupting service or trust.

Role Freelance Product Designer - Research, Systems Thinking & Early Concept Development
PART-A Timeline 2nd Dec 2024 - 31st Dec 2024
Tools Figma, FigJam, Adobe Illustrator, Adobe Photoshop, Google Docs, Google Sheets
Week 1
Week 2
Week 3
Week 4
Understanding the problem
Secondary Research
Primary Research
Synthesis & Sense Making
Brainstorming & Ideation
Solutioning
Research Hand-off
01 — PROCESS

Design Process

Double Diamond - Iterative Process

Double Diamond Design Process
02 — DISCOVER

Discover

Bar Meeting Research

A client approached us after observing persistent liquor wastage and unexplained inventory shrinkage across shifts. While theft was suspected, there was no concrete evidence to validate or disprove it. Existing inventory records were manual, retrospective and inconsistent, making it impossible to distinguish between intentional misuse, unintentional overpouring, or systemic inefficiencies.

Rather than asking for a predefined solution, the client proposed a research study to understand why liquor loss was occurring and whether an intervention could meaningfully reduce wastage without disrupting bar operations. Also the client assumed if we find a feasible solution, it could become a good business opportunity.

INITIAL HYPOTHESIS (Client Perspective)

Liquor wastage was higher than acceptable margins

Some loss could be attributed to theft or misuse

Better visibility into pouring behavior might reduce shrinkage

However, the mechanism, scale and root causes of the problem were unknown...

Research Problem Statement / Line of Enquiry

Bars and pubs experience alcohol loss, but lack clarity on when, where and why this loss occurs. This research aims to understand existing alcohol handling practices, record-keeping behaviors and breakdown points across people, processes and environments.

Scope
Problem
Trigger

What did I understand from this ?

Alcohol handling and accountability in bar and pub environments

Lack of visibility and traceability in alcohol usage

Operational and financial impact of unaccounted alcohol

Framing the 5Ws & 1H Questions

W
Who
Who is affected by liquor wastage? Who handles inventory? Who benefits from better tracking?
W
What
What types of loss occur? What are existing tracking methods? What does "acceptable shrinkage" mean?
W
Where
Where does loss happen in the workflow? Where are the blind spots in current monitoring?
W
When
When does overpouring peak? When are inventory checks done? When is loss discovered?
W
Why
Why do bartenders overpour? Why do current systems fail? Why is trust fragile around monitoring?
H
How
How can measurement be passive? How can we preserve trust while improving accountability?
ResearchEmpathySystems ThinkingData-DrivenUser-CenteredBehavioral DesignResearchEmpathySystems ThinkingData-DrivenUser-CenteredBehavioral Design
03 — SECONDARY RESEARCH

SECONDARY RESEARCH & LITERATURE REVIEW

Goals

  • Understand industry standards and constraints
  • Identify existing solutions and their failure points
  • Quantify the impact of liquor wastage
Secondary Research - Literature Review, Industry Reports, Articles and Studies

Research Activities

  • Reviewed bar inventory management workflows and POS systems
  • Studied industry reports, research papers, blogs, videos and articles on bar inventory management, liquor loss and overpouring
  • Analyzed existing hardware and software-based monitoring tools

Key Findings

Inventory shrinkage in bars is both widespread and financially significant. Industry estimates place typical liquor shrinkage at approximately 15-25% due to overpouring, spills and unrecorded losses.

Traditional inventory methods - largely manual and retrospective - do not detect losses in real time, leaving managers without timely insight into overpouring or variance patterns.

Industry analysis consistently identifies overpouring and poor portion control as key drivers of liquor cost variance and shrinkage.

04 — PRIMARY RESEARCH

PRIMARY RESEARCH

Disclosure: Some part of the primary research was conducted in Indian (Bangalore) bar contexts due to logistic constraints. This research was validated by the other part of the primary research and entirety of secondary research conducted in US demographic context.

Methods

  • Ethnographic (covert & overt) research during service hours
  • Contextual interviews with bar owners, managers and bartenders
  • Informal conversations with bartenders, bar owners, managers, customers and other staff
Bartender with shaker
Research observation
Bar scene observation
Bar staff interaction
Bar counter group observation

What I Looked For

  • Behavioral patterns under pressure
  • Points of friction during inventory tracking
  • Workarounds used by staff
  • Signs of intentional or unintentional liquor loss
  • Emotional responses to monitoring and control
A4 Research Observation Form

Hybrid Ethnographic Research

Research conducted in Bangalore Bars & Pubs

Covert Observation

Passive Ethnographic Study
  • Observed bartender pouring behavior without staff awareness
  • Documented free-pour durations, chain pouring, and bottle handling
  • Noted shift-based behavior changes (calm vs rush hours)
  • Identified habitual overpouring patterns across bartenders

Overt Observation

Open Ethnographic Study
  • Observed with staff knowledge; studied workflow disruptions
  • Documented inventory handoff processes between shifts
  • Noted emotional responses to being monitored
  • Identified trust dynamics between staff and management

Contextual Interviews

In-Situ Conversations
  • Interviewed bar owners, managers and bartenders during shifts
  • Explored attitudes toward inventory tracking and accountability
  • Documented pain points in current inventory processes
  • Captured workarounds and informal communication patterns

Research Environment

Field Conditions

Research conducted across multiple bar types:

Sports Bars Cocktail Lounges Pubs High-Volume Clubs Hotel Bars

Research Data Visualizations

Average Single Pour Duration (Tilt Time)

0.9s
Average single pour duration observed across events (range 0.45–1.6s)
0.45–0.60s
25%
0.60–0.90s
33%
0.90–1.10s
30%
1.10–1.60s
12%

Avg Pours / Bartender / Hour

78
Average pours per bartender per hour (range 45–130; nightclubs much higher)
Low Volume
45/hr
Average
78/hr
High Volume
130/hr

Chain Pouring Events

42%Chain Pours
Chain pours (42%)

42% of all pours observed were chain pours — bartender moved from Glass A to Glass B without returning bottle to upright position.

Overpour Rate

Observed overpour rate (visually estimated vs recipe) — more common with novice staff
18%

~18% of pours appeared visibly over target (more common with novice staff)

Pour timing stopwatch recordings

Pour Volume Distribution

0 5 10 15 20 25 20 40 60 80 100 120 140 Pour Volume (ml) Count Avg: 78ml

Distribution of individual pour volumes. Vertical line marks the average at 78ml, showing wide spread across bartenders.

05 — INSIGHTS

Key Insights

  • Overpouring was often habitual, not malicious
  • Speed and muscle memory dominated bartender behavior
  • Any system requiring extra steps during service would be ignored
  • Managers wanted visibility, not enforcement
  • Trust was fragile - surveillance-based solutions risked backlash

Reframing the Problem

Research revealed that theft was a symptom, not the root issue. The deeper problem was the absence of a reliable, sustainable inventory system capable of capturing real-world pouring behavior in real time.

06 — DEFINE

Define

Affinity Mapping

To structure insights, I clustered findings through affinity mapping across 5 lenses:

Affinity Map 1
Affinity Map 2
Affinity Map 3
Affinity Map 4
Affinity Map 5
07 — USER FLOWS

User Flows

Journey maps capturing the experience of 5 key personas in bar operations

Bar Manager

Bar Manager

Age 43

Location New Jersey, USA

Scenario

Notices alcohol costs rising despite stable sales; must investigate shrinkage without disrupting team morale.

Expectations
  • Single source of truth for sales + inventory
  • Early shrinkage alerts
  • Data that supports fair, non-emotional decisions
Scroll to explore
Phases
Opening & Planning
Inventory Check
Service Oversight
Shrinkage Complaint
Staff Intervention
End-of-Day Review
Continuous Improvement
Actions
Reviews sales reports, inventory, staff schedules
Reviews stock levels, previous night's usage
Observes bar operations during rush
Investigates suspected alcohol loss
Talks to lead bartender and staff
Closes day, approves reports
Adjusts SOPs and training
Feelings & Thoughts
"Are we stocked and staffed correctly today?"Focused, slightly stressed
"Why is tequila usage higher than sales?"Concerned
"Are drinks being poured consistently?"Alert, watchful
"Is this theft, overpouring or wastage?"Anxious, frustrated
"How do I address this without killing morale?"Cautious
"Did we improve today?"Tired but hopeful
"What can I prevent before it happens again?"Proactive
Feelings & Thoughts
Pain Points
Fragmented data from POS, inventory and schedules
Manual counts, delayed data
Inconsistent pours, hard to monitor
No clear audit trail
Confrontations are sensitive
Too many systems to reconcile
Training gaps hard to track
Opportunities
Unified dashboard showing sales, inventory and staffing
Real-time liquor-level tracking & variance alerts
Smart pour tracking & CCTV-linked POS insights
Automated shrinkage reports by staff & SKU
Neutral data visualizations
Actionable day-end summary
Training-performance correlation

Lead Bartender

Lead Bartender

Age 36

Location Illinois, USA

Scenario

Spots faster-than-expected bottle depletion during peak hours and flags it responsibly.

Expectations
  • Clear accountability without blame
  • Tools to monitor pours without slowing service
  • Easy ways to coach junior staff
Scroll to explore
Phases
Shift Prep
Staff Briefing
Peak Service
Monitoring Usage
Shrinkage Flag
Coaching Moment
Close & Review
Actions
Checks bar setup and stock
Assigns roles and reminders
Makes drinks rapidly
Notices bottle depletion
Reports anomaly to manager
Corrects bartender technique
Reviews shift performance
Feelings & Thoughts
"Are we ready for the rush?"Confident
"Will the new bartender keep up?"Responsible
"Speed without mistakes."Energized
"This bottle emptied too fast."Suspicious
"I don't want blame."Defensive
"Teach, don't scold."Supportive
"How did we do tonight?"Proud / Concerned
Feelings & Thoughts
Pain Points
Missing prep items
Repeating instructions
No time to log wastage
Hard to quantify overpouring
Lack of transparency
No training metrics
Feedback not captured
Opportunities
Smart prep checklist
In-POS micro training
One-tap wastage logging
Live pour vs sales view
Role-based dashboards at POS
Visual pour feedback
Shift recap insights

Newly Appointed Bartender (In Training)

New Bartender

Age 24

Location Illinois, USA

Scenario

Fears being blamed for shrinkage while still learning proper pours and POS usage.

Expectations
  • Safe learning environment
  • Real-time guidance and feedback
  • Clear visibility of progress and improvement
Scroll to explore
Phases
Onboarding
Shadowing
First Solo Drinks
POS Interaction
Shrinkage Awareness
Correction & Learning
Confidence Building
Actions
Attends orientation
Watches lead bartender
Makes simple cocktails
Enters orders
Hears about missing stock
Receives feedback
Completes shift
Feelings & Thoughts
"There's a lot to remember."Overwhelmed
"How do they pour so fast?"Curious
"Am I pouring too much?"Nervous
"Did I select the right modifier?"Anxious
"Will they think it's me?"Insecure
"Okay, I see what I did wrong."Relieved
"I'm getting better."Motivated
Feelings & Thoughts
Pain Points
Info overload
No hands-on feedback
Fear of mistakes
Complex POS UI
Blame culture
Delayed feedback
Progress not visible
Opportunities
Guided onboarding
Video/AR tutorials
Active pour feedback
Beginner-made POS
Transparent metrics
Instant feedback
Skill progression tracker

Waiter

Waiter

Age 27

Location Bangalore, India

Scenario

Handles guest complaints about drink strength and is questioned during shrinkage investigations.

Expectations
  • Clear drink specs and modifiers
  • Protection from unfair blame
  • Simple, fast POS interactions
Scroll to explore
Phases
Shift Start
Order Taking
Order Submission
Pickup & Delivery
Customer Complaint
Shrinkage Impact
End-of-Shift
Actions
Logs into POS
Takes drink orders
Sends orders to bar
Delivers drinks
Handles guest feedback
Explains comps/voids
Closes tables
Feelings & Thoughts
"Hope tonight runs smoothly."Neutral
"Did they want a double?"Focused
"Please don't mess this up."Hopeful
"Is this the right table?"Rushed
"Is this my fault?"Stressed
"I followed instructions."Defensive
"Hope tips were worth it."Tired
Feelings & Thoughts
Pain Points
Slow login
Ambiguous modifiers
Miscommunication
Wrong drinks
No pour visibility
Poor comp tracking
Manual reconciliation
Opportunities
Fast role login
Clear modifiers UI
Visual order confirmation
Table + drink preview
Drink spec visibility
Structured comp reasons
Automated summaries

Bar Accountant

Bar Accountant

Age 52

Location New Delhi, India

Scenario

Identifies unexplained liquor cost variances and must explain causes to management.

Expectations
  • Accurate, reconcilable data
  • Clear audit trails by SKU and staff role
  • Actionable insights, not just raw numbers
Scroll to explore
Phases
Data Collection
Sales Reconciliation
Shrinkage Analysis
Reporting
Compliance Review
Stakeholder Discussion
Process Improvement
Actions
Pulls POS and inventory data
Matches sales vs stock
Investigates discrepancies
Prepares reports
Checks tax & liquor laws
Meets manager
Recommends controls
Feelings & Thoughts
"Do these numbers align?"Analytical
"Alcohol cost seems off."Alert
"Theft or waste?"Concerned
"How do I explain this?"Cautious
"Are we audit-ready?"Serious
"Data must be objective."Professional
"We can prevent this."Satisfied
Feelings & Thoughts
Pain Points
Multiple data sources
Manual spreadsheets
No context
Reports not actionable
Regulation complexity
Emotional reactions
Slow adoption
Opportunities
Unified data layer
Auto variance detection
Audit trails
Visual dashboards
Compliance reminders
Neutral data views
ROI-driven recommendations

PERSONA PRIORITIZATION

Bartender Sketch

Primary

Bartender (Lead + Trainee Combined)

Highest daily interaction with system; biggest direct impact on shrinkage, speed and guest experience.

Bar Manager Sketch

Secondary

Bar Manager

Decision-maker and enforcer; uses insights generated from bartender activity.

Bar Accountant Sketch

Tertiary

Bar Accountant

Periodic user, validates outcomes and compliance rather than driving daily behaviour.

Design Principles

Design Intervention in Tune with Human Rhythm & Behavior
Pouring relies heavily on muscle memory, especially during peak hours.
Interventions must work without requiring conscious recalibration.
Visual or tactile cues are faster than numerical feedback.
Consistency across bottles reduces cognitive load.
Early usage patterns strongly influence long-term behavior.
Peer demonstration is more effective than written instructions.
Training and Coaching as Adoption Accelerants
The tool could also help new bartenders to pour efficiently.
Design for Context, Emotional Safety and Staff Dignity
Over-monitoring is often perceived as surveillance.
Public error signaling can create embarrassment and resistance.
Tools must feel supportive, not punitive.
Quiet, self-guided correction preserves dignity.
Integrating Data with Existing Workflows
Data must align with existing review moments (inventory, shift close).
Aggregate insights are preferred over individual tracking.
Insights should suggest actions, not just report metrics.
Passive data collection reduces friction.
Resilient Interventions Considering Operational Constraints
High-maintenance or calibration-heavy solutions are unsustainable.
Designs must tolerate rough handling and frequent cleaning if it's a physical product.
Simplicity increases reliability in real-world settings.

Brainstorming & Ideation

Liquor Monitoring Comparison Table

= Strongly Supports = Partially Supports/With Trade-Offs = Does not Support
Evaluation Criteria POS-Based Inventory Software Scale-Based Bottle Weighing Vision / Photo-Based Scanning RFID / Tagged Bottles Surveillance / Camera Systems Stealth Smart Pour Spout
Measures at point of consumption
Real-time data capture
Passive (no staff action required)
Preserves bartender workflow
Low cognitive load during service
Non-intrusive / trust-preserving
Accurate per-pour measurement
Prevents loss (not just reports it)
Scales across bar types & volumes
Operationally feasible in peak hours
Supports long-term sustainability goals

Solution Analysis

1.

POS-Integrated Inventory Software (Manual Counts, Scanning, Reconciliation)

Examples: WISK, Toast Inventory, Restaurant365
Pros
  • Integrates with existing POS and accounting systems
  • Reduces spreadsheet-based errors
  • Improves ordering, forecasting, and reporting
  • Low hardware overhead
Cons
  • Relies on periodic, manual input
  • Detects variance after loss has already occurred
  • Accuracy depends on staff consistency and compliance
  • Provides no insight into how or when loss happens
2.

Scale-Based Bottle Weighing Systems

Examples: Bar Cop, Bar-i, Bar Tracker Pro
Pros
  • More accurate than visual estimation
  • Quantifies partial bottle usage
  • Useful for audits and inventory snapshots
  • Hardware-assisted precision
Cons
  • Requires physically handling and weighing bottles
  • Interrupts workflow during busy hours
  • Still periodic, not continuous
  • Does not capture individual pour events
3.

AI / Vision-Based Mobile Scanning

Examples: Liuri, Image-based inventory apps
Pros
  • Minimal hardware requirements
  • Faster than manual counts
  • Easy onboarding (smartphone-based)
  • Lower upfront cost
Cons
  • Dependent on lighting, angles and bottle placement
  • Still requires active staff participation
  • Not real-time, limited to inventory moments
  • Accuracy varies with bottle shape and label visibility
4.

RFID & Tagged Bottle Systems

Examples: Beverage Metrics, early RFID bar systems
Pros
  • Automated identification of bottles
  • Can track movement across locations
  • Strong audit and compliance potential
Cons
  • High setup and maintenance cost
  • Complex infrastructure requirements
  • Limited adoption in real bar environments
  • Poor compatibility with fast-paced service
5.

Surveillance & Camera-Assisted Monitoring

Examples: CCTV-linked inventory systems, video-assisted audits
Pros
  • High visibility and deterrence
  • Useful for incident review
  • Works independently of POS
Cons
  • Raises privacy and trust concerns
  • Labor-intensive review process
  • No quantitative measurement of pours
  • Actively alters staff behavior
6.

Stealth Smart Pour Spout

Pros
  • Measures liquor directly at the point of consumption
  • Captures real-time, per-pour data
  • Operates passively with no bartender action required
  • Preserves existing workflows during peak service
  • Non-intrusive and trust-preserving (no cameras or surveillance)
  • High accuracy independent of bottle shape or lighting
  • Enables early detection of overpouring and wastage patterns
  • Scales well across different bar sizes and volumes
  • Integrates with POS and inventory management systems
  • Supports long-term sustainable inventory optimization
Cons
  • Requires hardware installation and maintenance
  • Higher upfront cost compared to software-only solutions
  • Does not capture non-pour losses (e.g., spills, breakage)
  • Dependent on sensor calibration and hardware reliability
  • Initial onboarding and staff buy-in still required

Results

STEWARD Smart Pour Spout Prototype
App Mockup 1
App Mockup 2
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Kritika Sharma